Hungry Jack's (Burger King)

Hungry Jack's is a fast food restaurant chain, as well as the franchise of Burger King in Australia. Since its first opening in Perth in 1971, today it has more than 390 stores throughout the country.

The menus of Hungry Jack's are similar to those of the American multinational, with products like the Whopper and the Tender Crisp. However, the Australian franchise has its own menus and a differentiated corporate image, which adapts the old Burger King logo.

History: When Burger King began its expansion to Australia, company discovered that it could not use its brand because it had already been registered by a restaurant in Adelaide. For this reason, the company gave the owner of the Australian franchises, Jack Cowin, a list of alternative names that they could use as a provisional mark until they recovered the original. Cowin chose "Hungry Jack", a name used in the United States by Pillsbury for a brand of pancakes, to which he added a genital Saxon to give it a touch of its own. 18 of April, 1971 opened the first restaurant chain in Perth, Western Australia.

The collaboration remained without problems until 1996, when the rights to the Burger King brand expired. The multinational wanted to rename all Hungry Jack's, but the refusal of the Australian franchisors led to litigation. For five years, Burger King even competed against Hungry Jack's with its own restaurants in New South Wales, Victoria and Canberra.

In 2001 the Australian justice ruled in favor of Hungry Jack's, considering that the US group had violated the terms of the franchise agreement and exercised unfair competition. Two years later, the new management of Burger King reached an agreement with Hungry Jack's, by which all the premises of the American group would pass into the hands of the Australian franchise.